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Best Practices for Sharing Content Read guiding principles on digital content development and distribution.Web Writing Guidelines Get guidance and best practices on writing for the web.Contact Us Get in touch with the Office of Global Marketing and Communications.Frequently Asked Questions Browse frequently asked questions and their answers.Northwestern Fact Sheet Help tell a story about Northwestern using the numbers.Personality, Voice & Tone Apply Northwestern's personality, voice and tone in your writing.Key Message Themes Discover the recipe that can help make Northwestern stories unique and in harmony.Stationery, Business Cards & Letterhead.Steer clear of the use of orange and purple on their own to avoid creating confusion with the University of Illinois at Urbana-Champaign and Northwestern.Ĭheck two-color combinations online to ensure legibility for those whose sight is impaired: webaim. Subject matter and photography provide inspiration for colored type. Apply overall color to photography, or as a gradient behind white text. Use color energetically and boldly in type and imagery. Use Pantones for all printing and RGB or Hex codes for all digital work. Please check with your printer to ensure you are using the appropriate ink color formula. Use these colors Chicago blue 298, champions gold 136, UI Health sky blue 7704, expo white 7500 and steel gray cool gray 11 in combination to reflect the energy inherent in Chicago and the breadth of UIC’s community Pantone swatches have been specifically selected for both uncoated and coated paper, and Hex numbers have been selected for screen use. The palette includes secondary colors that provide versatility and variegation. Use the fire engine red Pantone 199 and Navy Pier blue Pantone 2758 when color is a critical element in identifying the university. Red and blue are UIC’s primary identifying colors. Use the width of the capital ‘I’ to determine the line spacing of vertical titles. Unlike the horizontal display voice, we recommend positioning vertical titles asymmetrically along a baseline, away from right, left, and top borders, and just inside the bottom border. Use the titling voice for typography larger than 36 points (about. The uppercase display voice is used for names and prominent titles. Other weights and display versions are available. Use the display version for letters larger than 36 points (about. Georgia can be substituted if a serif is required. The result is an optically optimized, contemporary font family organized in a wide range of weights. Type designer François Rappo based the contemporary Theinhardt on late 19th century sans serif types. Theinhardt is a classic Grotesque typeface named after Ferdinand Theinhardt, a Berlin-based punchcutter and type designer (1820–1906), whose radical design approach helped generate the development of contemporary modern sans serifs such as Helvetica and Akzidenz Grotesk. Used consistently, this typographic vocabulary serves as the foundation for a successful identity system, communicating as much about the institution as the words used to describe it. Use these models as inspiration, rather than restrictive templates the exact type size and leading is up to you.
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#UNIVERSITY ILLINOIS FONT FOR MAC#
To obtain university licensed copies of Theinhardt for Mac or PC, contact the Marketing and Brand Management at the following pages we provide examples for using the typeface family, demonstrating its confident voice. Helvetica and Arial can serve as substitutes in ordinary correspondence. The Theinhardt family includes eight different weights: we use the bold and black weights for most designed communications, and the medium weight for letters. Because it is such a broad family, it can be employed as both display and body copy. Theinhardt serves as the primary typeface for all visual communication, including signage, print materials, stationery, web communications and ephemera. The typeface closely resembles the Helvetica previously used by the university, replacing it with a more individuated and distinctive font. Theinhardt is the signature font of UIC, evoking a strong connection to the university’s progressive, modernist roots.